Common Mistakes latest development car DVD navigation manufacturers
Whether old or new entrants to the car audio manufacturers in the development process, it is always easy to fall into this or that misunderstanding, here is a summary of the most common types, you may wish to condemnation.
First, do mentality boutique. A factory, determined to do fine mind itself is not wrong, it is both responsible for the business, is responsible for the consumer. But in the car audio industry is to blame,
auto dvd player if the mentality to do in order to make quality products in this highly speculative and fickle market has meant the loss of market opportunities. The irony is that when the fastest growing car audio is most profitable when they are most unstable product quality, product manufacturers even sent out more than 20% return rate, do not worry too much, as long as the sale and can cope with a little basically all right.
Second, the development of special machines bite off more than perfection. Advertising slogan played a lot of car manufacturers are a hundred variety of specific models to meet no less than two hundred models of the installation, this number does not seem really small ah. If we each have a machine to open his own mold, most manufacturers have too much,
car GPS dvd navigation system and the sky flying public mode, saving development costs. However, manufacturers in the launch of so many dedicated machines, they often are hit the jackpot, they do not know that of the models will sell so many cars still need a dedicated machine stocking, order a good response to the needs of the agents, and agents based on their individual strengths and capabilities, we can only make some models dedicated machine, so that manufacturers would suffer, and over one hundred models, it is not generally prepared to Crane trouble, caught in a dedicated models are no longer marketable too painful, too few agents get goods more painful.
Third, you can break open market by advertising. Some new entrants to the manufacturers, suffer no brand awareness, channel difficult to open, always rely on advertising to fantasize broke down, which just play into the hands of the media, through their advocacy and flicker, short big investment, big production, results found that their effect is minimal,
car gps dvd navigation bosses and business people have to rely on one of the visits to the market, visiting dealers. I knew that, might as well put the money into the media in the clerk who, or more profit to the dealer.
